I turn complex products
into three-minute clarity.
APIs, onboarding flows, and developer tools — I make them feel intuitive before your users ever open a support ticket.
Finished work.
Every thumbnail is proof.
Stripe Webhooks API Walkthrough
FinTech SaaS
Onboarding Flow Redesign Doc
B2B Platform
GraphQL Schema Explorer
Dev Tooling Startup
Kubernetes Cluster Setup
Enterprise Platform
REST API Reference Video
SaaS Analytics
SDK Integration Quickstart
Auth Platform
Data Pipeline Architecture
Data Engineering Co.
CLI Tool Mastery Series
DevOps Platform
15 seconds of proof.
The best moments from every project — complexity, made beautiful.
Stripe Webhooks · 2:45
SDK Integration · 2:48
Onboarding Flow · 3:00
GraphQL Schema · 2:58
Kubernetes Setup · 2:55
Stripe Webhooks · 2:45
SDK Integration · 2:48
Onboarding Flow · 3:00
GraphQL Schema · 2:58
Kubernetes Setup · 2:55
The Video Docs
Process Guide
A 12-page PDF breakdown of the exact workflow I use to turn complex technical products into videos that developers actually watch. Understand the method before you ever book a call.
Get the guide — free
Drop your email and I'll send the PDF directly. No drip sequences.
340+ DevRel leads already reading
Every outcome metric
is permission.
“We had 18,000 words of API documentation that nobody read. In 10 days, Folio turned it into a 2-minute walkthrough that our support team now sends as the first response to 40% of tickets. The tickets stopped coming.”
“Our onboarding completion was at 34%. After the video series went live, it's 71%. I don't know how to explain it except — the videos make our product feel obvious.”
“I was skeptical that a video could replace our written docs. Now I'm skeptical our written docs ever worked at all.”
“The trial-to-paid conversion on our GraphQL tool went up 22% the month after we embedded the walkthrough. Our sales team keeps asking for more videos.”
Your product is powerful.
Let's make it obvious.
Book a 30-minute discovery call. I'll review your docs, identify the three highest-impact video opportunities, and tell you exactly what I'd build.
Video Documentation
API walkthroughs, onboarding flows, feature demos
Written + Video Hybrid
Docs that reference videos, videos that reference docs
Developer Education
Tutorial series, quickstarts, concept explainers
Currently available for Q3 2026 projects
Book a Discovery Call30 minutes · No commitment · I'll review your docs before we talk